Miss NG PIECE
an itch for the collectors

We turn plastic toys into a symbol of obsession that truly connects to people.

Have you seen those same cute collectible toys every brand launches, always with the same cute animation?
Well, we did that too with KFC But one week after Baby Sanders hit the market, we dropped another film.
One that tapped into a collector’s hard truth, sparking that irresistible itch in anyone whose set wasn’t complete.
Role: CD/Involved in the whole process.
Concepting, Scriptwriting, Supervising the production

The world wasn't just experiencing a trend; it was drowning in a "Blind Box" deluge.

To sell these toys, the entire category had retreated to a default setting: aggressive "cuteness." People were bombarded with a predictable "plastic toy showcase spot animations and ignore real people who buy it—treating sophisticated adult collectors like children and focusing entirely on the plastic merchandise.

We chose to change that and leaned into the fans’ delicious agony, turning real human emotions into a world-building, a character, a narrative that speak to, and for them.
You can call it a film, or a playful tapestry of "incomplete,” where a single missing element reframes the ordinary and one’s life.