NIKE BANGKOK MARATHON
Not your typical Bangkok night out.
It’s those Nike OOHs that you saw around the internet, but for Bangkok, Thailand.
The brief is to make it hyper-contextual to the route, times, places and the state of mind of the runners at those moments.
My personal belief is also to share the spirit of Bangkok to the rest of the world.
Role: Copywriting
Guess the proudest thing that I’ve never dreamt of is my writing is in Kipchoge’s post.
Translation: A pleasure sore.
Translation: Wake up at 2AM for a self-torture. Only runners.