THE PINK CODE
redefine pre-entry vehicle safety

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Role: Involved in the whole process.
Concepting, Art Directing, UX designing, Supervising the production

HIGHLIGHT: We needed to figuring out how to "innovate" the existing TikTok's features to support the interactive film idea we dream of.
Which I, the only Gen Z "digital native" (as people say), must played a big part in the team.

I was longing to create a piece of branded entertainment that truly integrated the entertainment elements with the social platform's unique features.
Wish granted. This brief came.

We first had the idea of an interactive film that would allow Thais to experience the Songkran Festival through TikTok.
The finishing piece looks easy, yet in reality, we are a third world country.
We have no budget to experiment with AR/VR or any other mixed reality technologies.
We needed to figuring out how to "innovate" the existing TikTok's features to support the interactive film idea we dream of.
Which I, the only Gen Z "digital native" (as people say), must played a big part in the team.

What I love the most about this work is how we can utilize TikTok’s unique features to create a new kind of interactive film that no other platform can replicate.